Cake offers twelve key public relations services to help charities, small businesses and social enterprises get your message across.
These vary from issuing press releases and writing copy for websites, to training people in interview techniques and taking on our clients' social media.
To discuss any of these areas of expertise, or your own ideas, contact us on 01392 411008.
Press releases
We are highly experienced in identifying stories from your business organisation that will interest journalists. We craft them into succinct, eye-catching press releases and distribute them to lists of contacts developed through years of networking.
Project work
Whether it's a one-off launch or long-term image development, we'll sit down with you to develop the strategy for what you want to say, who you want to say it to and which media outlets will reach them.
Troubleshooting
If a damaging story about your organisation hits the press, we offer 24-hour crisis management on what to say and when.
Media manager
From a couple of hours to a couple of days a month, if your organisation doesn't want a full time public relations officer, we can do the work.
Media training
Once you get that TV, radio or press interview, how do you make the most of it? Intensive training on looking and sounding your best, and how to get your message across.
Copywriting
Don't let a report, brochure or leaflet go out without the Cake treatment. Transform a dull, complex text into compelling words that sing with a clear message.
Web text writing
Every business needs a website. But producing the essential snappy, fact-filled and enticing text can be a headache. Ease the strain by handing over the production of your website text to Cake. We can also recommend creative geniuses and techies to do the design and widgets.
Newsletters
Printed newsletters and e-zines are simple and highly effective marketing tools. But finding the stories to fill them and ensuring they look professional and eye-catching can be tough. Let Cake take on the writing, production and distribution of your newsletters, whether they're once a week or once a year.
Coaching
You're in safe hands with Cake for a dry run of that important media interview, speech or presentation. Practice and learn with our expert advice so you can shine on the day. Advice and guidance available by phone/email at short notice or in person for a more in-depth session.
Speech writing
Memorable speeches and presentations are powerful marketing tools. Enlist the Cake touch to make your words shine. We can also coach you in excellent and confident delivery.
In-house consultancy
To cover holidays, sickness or staff re-organisation. Cake's experienced PR officers will hit the ground running in your busy press office.
New media
We can help you fearlessly embrace blogs and social networking sites, creating your profile and updating your contributions when you are too busy to.