Cake director Janet Kipling began her career as a journalist in newspapers, and as a BBC radio reporter, producer and presenter. Twelve years ago she jumped the fence to work in public relations, using her inside knowledge and natural creative knack for spotting and developing a good story to get journalists interested in her clients.
An expert writer of press releases, features, briefings and statements, Janet also has the experience and organisational clout to develop simple and do-able strategies to get the attention of the media, bloggers, social media and of course the audience clients want to reach.
Crisis management is another strength – during the 2001 foot and mouth crisis when she was with the RSPCA, she was one of the country’s top spokespeople on the issue.
Janet is also a respected media trainer who has worked with clients ranging from charity volunteers to NHS corporate executives, encouraging and inspiring their best media performances. She also has extensive copy-writing experience, breathing creativity, clarity and zing into brochures, reports and briefing documents.
Born in Hertfordshire, Janet was educated in Singapore and Somerset, taking her degree at the University of Warwick and her postgraduate diploma in Broadcast Journalism at Bristol Polytechnic. After a thorough grounding on local weekly papers in Devon and Somerset, she joined the BBC in Taunton as a reporter. Moving to BBC Radio Devon shortly afterwards, she was soon presenting her own magazine programme.
An offer to become the RSPCA’s first south west regional press officer in 1998 was too good to miss, a role to which Janet was dedicated for five years.
As well as leading the Cake team she continues to take on occasional radio presentation work as well as teaching yoga – a hobby that got out of hand. She is still a passionate animal welfare campaigner and volunteer, particularly enjoying the challenge of helping the street dogs in her ‘second home’ of Antigua, West Indies.