Ian has worked in public relations for 24 years, starting his career in technology-focused PR consultancies in and around London. His clients have included businesses of all sizes, from dot.coms and start-ups through to major international brands.
In addition to consultancy work, Ian spent four years in-house at a Regional Development Agency, managing PR for two divisions as well as dealing with regional public sector bodies. It was here that Ian learned how to “speak policy” and he now uses this skill to work with organisations and help them demystify public sector terminology. Other talents include copywriting of all types, strategic counsel at board level and above, and developing strong links with the media to be seen as a trusted provider of quality news.
Now based in Norfolk, Ian has developed a role as a regional PR and media relations specialist. On behalf of Cake Publicity Ltd, he is currently Regional PR Officer in the East of England for the nation’s leading first aid charity St John Ambulance and also advises St John Ambulance’s parent charity, the Order of St John, on specific national initiatives.
Ian studied Classics at the University of Cambridge and has a CAM Diploma in Public Relations with distinctions in PR Practice and Management & Strategy. In 2012 he completed a Masters degree in Landscape History at the University of East Anglia, where he is now part way through a PhD, focusing on Norfolk’s deserted settlements. He also lectures widely on his research.
Outside work, heritage and the countryside are Ian’s passions and he supports a number of local and national organisations in both areas. He spent a year working in archaeology, excavating on a number of sites in Surrey. Finally, he has lived in Italy for around 15 months on and off and, as a result, speaks Italian.