Annette Massam has worked in public relations for more than ten years and has a varied portfolio covering everything from charity to chocolate.
She has worked freelance, agency-side and in-house on a variety of accounts including business to business, trade and technical, events, regional and national consumer campaigns.
Originally from Norfolk, Annette has lived in the Midlands for over 15 years, having moved in the late 1990s to study Dance at Coventry University. Leaving dreams of the stage behind her, Annette moved into PR after reigniting her passion for writing in a job producing editorial for free papers.
Twice shortlisted for the Midlands CIPR Young Communicator of the Year award in her first three years in PR, Annette learnt her craft in a busy regional agency working on mainly trade and technical and B2B clients.
Annette later stepped back into her arts roots as the head of the PR team at a Birmingham-based full service agency managing campaigns for regional events including the Gigbeth music festival, the Creative City Awards and promoting gigs at the city’s iconic Custard Factory.
From the private to the public sector, Annette spent a short time at the regional development agency, Advantage West Midlands. As a Midlands enthusiast, the job was a good fit for her skillset, but she left in January 2010 to have a baby. Literally. The same day.
After a sabbatical spent feeding ducks and singing nursery rhymes, Annette started as a freelance public relations consultant, splitting her time between the UK’s leading first aid charity, a health and social care developer, and providing technical writing support to businesses and PR agencies (the geekier the better!).