Personnel. At cake we believe that only people who have worked as journalists really know what journalists want.
Janet Kipling
Cake director Janet Kipling
has more than 11 years experience as a journalist in newspapers and as a BBC radio reporter, producer and presenter, plus six years in public relations.
With one of the most comprehensive contacts books in the south west and beyond, and a natural creative instinct for what makes a good story, Janet can get journalists interested in you.
An expert writer of press releases, features, briefings and statements, Janet is also experienced at developing strategies for maximising media attention, whether for a one-off launch or ongoing coverage.
Crisis management is another strength - during the 2001 foot and mouth crisis when she was with the RSPCA, she was one of the country's top spokespeople on the issue.
Janet is also a respected media trainer who has worked with clients ranging from charity volunteers to corporate executives, encouraging and inspiring their best media performances. She also has extensive copy-writing experience, breathing creativity, clarity and zing into brochures, reports and briefing documents.
Born in Hertfordshire, Janet was educated in Singapore and Somerset, taking her degree at the University of Warwick and her postgraduate diploma in Broadcast Journalism at Bristol Polytechnic. After a thorough grounding on local weekly papers in Devon and Somerset, she joined the BBC in Taunton as a reporter. Moving to BBC Radio Devon shortly afterwards, she became a newsreader then a producer of news and entertainment programmes and finally a presenter. Janet presented the afternoon show on BBC Radio Devon for three years.
An offer to become the RSPCA's first south west regional press officer in 1998 was too good to miss, a role to which Janet was dedicated for five years.
Janet is also a visiting lecturer on the Public Relations BA (Hons) course at the College of St Mark and St John, Plymouth (accredited by Exeter University). She also takes on occasional voice-over and presentation work.
In 2004, Janet spent three months working as a senior consultant for a PR agency in Malaysia.
