Personnel. At cake we believe that only people who have worked as journalists really know what journalists want.
Cake director Janet Kipling and consultants Jo Cunningham, Heather Long, Emma Nutbrown, Mark Clements and Annette Richman all have many years experience as working journalists in print and broadcast media.
They speak their language, fast-tracking Cake clients into the news.
Cake director Janet Kipling has more than 11 years experience as a journalist in newspapers and as a BBC radio reporter, producer and presenter, plus six years in public relations.
Cake consultant Jo Cunningham has been a journalist for 13 years and has spent five years working in public relations. Jo is currently a regular freelance journalist.
Cake consultant Heather Long was born in Exeter and spent her childhood in Devon and Cornwall.
After leaving school in Tiverton, Heather became an apprentice reporter on the local newspaper - the start of a career that would take her via newspapers in Devon and Hampshire to the newsrooms of the BBC