Free PR Guides. Get yourself started with some basic PR techniques.
PR is an expert profession where success relies on experience, finely-tuned writing skills and contacts. But here are some basic guides which may be able to help you make some progress by yourself.
A media strategy is a plan of action for securing maximum media coverage. It enables you to think through exactly what you want to say about your product – and what you don’t want the media to focus on.
Finding a good story that journalists will snap up is the holy grail of public relations. All CAKE consultants have been working journalists, so our sense of what makes a good story has been finely honed with years of experience.
There are plenty of examples of press releases in the ‘clients’ section of the CAKE website. Press release writing is formulaic, but the best ones require extensive experience of what journalists want, a natural creativity and an innate sense of what makes a good story.