"Distance has been no barrier to Cake publicity achieving excellent coverage in the Northumbria area for St John Ambulance. The success was instant, as soon as the first press release went out. Cake consultants are readily available, clearly able to establish and use local contacts anywhere, and importantly deal with us with a friendly and genuine feel."

David Nicklen, St John Ambulance Northumbria



"The national exposure that Janet achieved for my work could not have been achieved through advertising - whatever the budget!"

Andrew Nadolski, photographer

Get yourself started with some basic PR techniques.

PR is an expert profession where success relies on experience, finely-tuned writing skills and contacts. Here are some simple guides which may be able to help you understand some of the basics.

Media strategy

A media strategy is a plan of action for securing maximum media coverage. It enables you to think through exactly what you want to say about your product - and what you don't want the media to focus on.
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What makes a good story?

Finding a good story that journalists will snap up is the holy grail of public relations. Most Cake consultants have been working journalists, so our sense of what makes a good story has been finely honed with years of experience on the 'other side'.
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Writing a press release

There are plenty of examples of press releases in the 'clients' section of the Cake website. Press release writing is formulaic, but the best ones require extensive experience of what journalists want, a natural creativity and an innate sense of what makes a good story.
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